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What ever your most desired response is with your copy, it has to find a way to make people do something positive. You have read bullet points in sales letters, but you can also use them to great effect in ordinary blog copy. Readers will automatically slow down and read bullet items because they are in a different format. Quite simply, bullets will pull the reader more deeply into the copy, and that will improve the response rate. If you have never used bullet points at all, then you really should continue reading this article.

If you want helpful bullet points, then ensure they are not the same in the wording. For instance, starting every bullet point with a "to" is not right. Remember that every bullet point that you include in your copy has some role to play which is why you should keep them different in every way. Your readers shouldn’t feel monotonous when reading your list of points. You really should not need to do that, anyway, since all benefits are completely different.

Only bullet those points that you think are necessary to be highlighted, but creating a bullet point for every other point that you come across in your copy will defeat the purpose. Remember that each bullet point must only represent one benefit and always only one. This also allows you to create the necessary inner balance within your copy. You basically never want all of your points in the same spot within your copy. You have a lot of flexibility with bullets when it comes to where you want them to appear.

You will not see any good copywriter assigning numbers to their bullet lists, and the reason is that is distracting. There are too many ways that can cause confusion with the reader, and that is to be avoided all the time. That is why you will see the bullet dots and other things used instead. We do not think that would cause any huge problem with the numbers, but it is good convention to not use them. That is just about the most important thing as it concerns the visual appeal.

If your sales copy has misplaced elements, then your reader will sense that intuitively. But your brilliant bullet points will not win the day all alone, and everything else has to work, too. The only path to being able to write excellent bullets is by having a thorough grasp of the fundamentals. Everything in copywriting has to be tackled in parallel so your entire letter will improve. Becoming a better write takes time, and there are no shortcuts with that which is why so many people are not good writers.

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